Using Imperfect Foods to Build a Better World

A year spent during the coronavirus pandemic has taught us many things. One of those things is the importance of accessible food and resources, especially during times of uncertainty. Luckily, we’ve had businesses like Imperfect Foods to help us through! Built on a platform that promotes affordable food options while addressing issues of waste and sustainability, these values only scratch the surface of the company’s kindness. 

The Imperfect Foods Mission 

Since it was founded in 2015, Imperfect Foods has been on a mission “to fight food waste by finding a home for the imperfect or “ugly” fruits and vegetables that farms couldn’t sell to grocery stores.” In other words, Imperfect foods scoops up all the food that would otherwise be wasted and sells it at a discounted rate, all delivered directly to your door, COVID-friendly and hassle-free! 

Consequently, Imperfect Foods has revolutionized food consumption in the US during a time when we needed it most, allowing customers to stay home and save money, all while doing their part to support the environment and US farmers alike.

Imperfect Foods explains, “Our customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or their values. We’re proving that doing the right thing for the planet doesn’t have to cost more, and that shopping for quality ingredients can support the people and resources that it takes to grow our favorite foods.”

Building a Better World

Kindness is at the center of the Imperfect Foods business model. And their impact is measurable, at both the social and environmental levels. Focusing on social good first, Imperfect Foods has demonstrated dedication to fighting hunger and food insecurity, all while working to educate and empower future generations toward building “a kinder, less wasteful food system.” 

Toward these commitments, Imperfect Foods promises to avoid food waste by donating any surplus to local nonprofit organizations and food banks instead of sending it to the dump. According to Imperfect Foods, “If the food is no longer good for humans to eat, we’ll either donate it to one of our animal rescue partners or compost it. We believe that food should feed people, animals, or the soil, but never a landfill!”

When it comes to environmental kindness, Imperfect Foods is committed to “intentional sourcing,” “reducing waste to landfill,” and “using energy responsibly.” Not only are they conscious of the “farmers and growers” that they partner with, but they also pledge to reduce their packaging waste, all while maximizing green energy options and keeping tabs on carbon emissions!

Perfectly Grateful

At City of Kindness, we love seeing innovative new businesses create lasting change in local communities and the world at large. And we are perfectly grateful for all of Imperfect Foods’ efforts toward building a better world. The coronavirus pandemic has been tough, no doubt. But there are always silver linings! One being that start-ups like this one became more popular! So happy to see Imperfect’s success these last few years and looking forward to seeing what they do with it in the future!

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